Fillies' Mile and Old Rowley's Cup to be Sponsored by Bet365

Newmarket Racecourse and Bet365 have extended their partnership to include the G1 Fillies’ Mile and Old Rowley Cup on Oct. 13. Bet365’s overall sponsorship portfolio has been extended as part of a new three-year contract, including the Bet365 Craven Meeting and the Moet and Chandon July Festival.

Bet365 are definitely delighted with this deal going through as it provides them with yet another platform from which to advertise and promote their betting service, and what better way to do so than with a race that is growing in popularity every single year that it is on and doesn’t look to be slowing down any day soon.

Amy Starkey, Regional Director, Jockey Club Racecourses East Region, had this to say on the sponsorship deal, “We are delighted to be extending our already successful partnership with Bet365 further to include two of our autumn highlights, the Bet365 and Moet and Chandon July Festival, with Bet365 as the Official Betting Partner, we are really pleased to be working with them at one of our key festivals during the Gold Season and for them to put their name to a top-level contest such as the Fillies’ Mile.”