Betfred team up with Stuart Pearce for New Ad Campaign

Betfred has grown from a single shop in Salford in 1967 into one of the UK’s largest bookmakers with over 1,370 betting shops and a turnover of more than £3.5 billion. The Betfred casino was launched in 2005 and has quickly grown to become one of the world’s largest operations. Powered by Playtech the casino delivers players an excellent selection of slots, table games, poker and live casino. Betfred are well known for their high-profile sponsorship deals and marketing campaigns, in particular, their sponsorship of sporting teams and events. The company is currently the main sponsor of the English Rugby Super League, the World Snooker Championships, The Scottish League Cup and the shirt sponsor of Championship football club Bolton Wanderers. For their latest advertising campaign, the company has teamed up with former Nottingham Forest and England footballer Stuart Pearce.

A Winning Combination

England Legend Stuart Pearce has been announced as the face of Betfred’s latest Sky Sports TV campaign. The series of 6 TV adverts and social media content has been produced by Liverpool based media company Zut Media. It’s not the first time that Pearce, who won 78 caps for England, has appeared in a campaign for Betfred. last summer he could be seen promoting the company’s Euro 2016 promotions and before that he launched the company’s voice recognition feature on their app. Speaking about the partnership Pearce said: “This is my third campaign with Betfred. The shoot was great fun, I really enjoyed it and I’m looking forward to seeing the ads on TV.”