A Record Breaking Summer of Betting at Betfair

It’s been a busy summer of sport and Betfair are reaping the rewards. The UK based online gambling company has announced that it's been a record breaking summer of betting on women's sports thanks to the Women’s European Championship and Cricket World Cup. Betfair have also disclosed that this month’s super fight between Floyd Mayweather and Conor McGregor is set to smash British betting records.

A Summer of Women’s Sport

Women’s football has grown to become hugely popular in the UK following the Lionesses heroics at the World Cup in Canada in 2015 when they narrowly lost Japan in the semi-finals and finished 3rd overall. It should come as no surprise that this renewed interest in women’s football has trickled down to the gambling industry. Even though England were again knocked out at the semi-finals stage at this years’ European Championship the tournament saw punters backing women’s sport in record numbers.

England’s quarter final match against France saw £3.5m traded on Betfair, with over £30m being traded on the platform throughout the tournament. Over 50,000 customers at Betfair placed a bet women’s football during the competition with a total of £6m placed on just England games. If the Lionesses had reached the final Betfair had expected to break the previous trading record of £4m set on women’s football at the 2015 World Cup. Unfortunately for England and Betfair, they lost 3-0 to host nation, the Netherlands, at FC Twente’s Der Grolsch Veste Stadium on August 3rd.