Slots - From an Idea to Reality

Slot games are the bread and butter of the online casino industry. They appeal to young and old and are the number one revenue generator for their operators. When it comes to building new and exciting online slots, developers must keep on top of content, its market expectations, strict regulations, complex mathematics and design or else they will be left behind their competitors in a very competitive business. Ashley Sandyford-Sykes is considered an expert in online slots development and gives courses to developers on how to improve their online slot games. Ashley was the brains behind Microgaming who are a very popular developer.

An Expert in his Field

When Ashley was asked about how to make online slots irresistible he had some interesting comments to say: “It’s a very big market with a lot of different people looking for a lot of different things, hence there are a lot of different approaches you can take. So for instance, let's say, familiarity. It’s a very key concept of slot design. You look at all those great branded slots everyone’s rolling out from Universal, Marvel, etc. It’s obviously key to that being a success, the familiarity a player’s got” He then added to that by saying “I’d love to go play Superman because I know Superman as against this melon that I don’t really know at all. So just from a design perspective, getting familiarity is key”

Sykes then made a very interesting comment about Candy Crush. For those of you that don’t know of Candy Crush, it is a very popular game available on iOS and Android Devices. “Familiarity actually comes within your own brand as a games developer or leveraging others. We all love Candy Crush, you’d be amazing at how many Candy Crush slots there are out there right now."